Covid-19 Barometer: Portuguese rush to the stores

Covid-19 Barometer: Portuguese rush to the stores

Nielsen Barometer: Consumption increases at a time when the pandemic is declared and the closure of schools is announced Personal hygiene and household products and food dominate consumption among the Portuguese A rush to the stores felt throughout the national territory....
Repositioning an Antique Shop with the GO360 Model

Repositioning an Antique Shop with the GO360 Model

Say U Consulting used the GO360 model to reposition J. Baptista, a six-year-old brand of reference in the marketing and valuation of antique jewelry and silver. The strategy applied aims to publicize and share the traditional and differentiating character of the...

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