In its second decade of activity, SayU Consulting presents a renewed corporate identity. O makeover logo and new brand signature reinforce its role as a link between brands and the public, materialized through Communication 360. The strategy that is now launched aims to enhance the positioning of the communication marketing consultant, specialized in B2B.
Lisbon, June 15, 2020 - SayU presents a makeover of its corporate identity, associated with a new image, new brand signature and renewed communication platforms. Founded in 2009, the communications marketing consultant reinforces its position mirrored in the signature of the “powering your voice” brand, in a scenario of transformation of the way in which stakeholders and in the context of the post-pandemic COVID-19 (protectionist policies, unemployment, economic crisis, reduced exports, etc.).
The emergence of communication with purpose presupposes the combination of specialized experience and know-how with the development of appropriate tools to achieve reputation and notoriety. This purpose is to essence of the SayU brand: making marketing communication the key to ensuring an effective link between brands and organizations and their audience. The commitment to the “voice” and the link to stakeholders. Positioning reflected in a simplified logo and idealized imagery - in which the letter "U" gains added relevance - and in the new brand signature Powering your voice.
"It is by assuming this role that a communications marketing agency will make a difference ”, guarantees the Managing Partner of SayU. As? “Putting yourself in the role of customers to learn how you can help to improve and prosper. Helping to innovate, setting ambitious and wide-reaching goals. Always with proximity. Offering the point of view of outsiders to those with decision-making power ”, explains Marta Gonçalves.
The communication landscape is changing. And the consultant has adapted to provide innovative tools throughout its history. With experts proven in Communication Marketing and betting on continuous R&D, SayU develops methodologies for functional, efficient and effective communication. For each challenge, it designs Integrated Marketing Communication solutions that contribute to add value to brands and organizations. The developed methodology treats the communication tools as a puzzle, in which each piece has a place where it fits perfectly, allowing to overcome challenges with action based on high standards.
“SayU's action is based on the search and analysis of quality information; in the regular monitoring of the economic and social environment, looking at the various sectors; open-mindedness to take into account the perspective of others and the ability to learn by doing to present customers with a solution ”, adds.
As the SayU Managing Partner explains, the consultant is “At the epicenter of the transformation of the way it communicates and has become a reference in helping organizations and brands to relate to their stakeholders. We are not just about communication. Applying deep and broad knowledge with a passion for results, we are partners in the success of our customers ”.
Marta Gonçalves says that over the past ten years “we put Integrated Marketing Communication at the center of organizations, creating innovative methodologies and implementing disruptive strategies, with an integrated 360 view, to help brands get noticed and become relevant ”. And in the next decade we know that “We will continue to give voice to the connection that organizations have to be able to cultivate with their stakeholders, investing in our team and expanding our digital services. The objective is the same as always: to help B2B companies achieve their goals ”, he adds.