by OUAB | Jul 29, 2020 | #What we Communicate
Responsible Banking Practices The report evaluated 30 banks on the integration of environmental, social and governance criteria into their business strategies and risk management frameworks. No bank was rated as "excellent" in what...
by OUAB | Jul 28, 2020 | #4PRGeeks
International Marketing To think seriously about the internationalization of a business requires knowing the fundamental role of marketing and communication in this process. In the end, the objective is the same anywhere in the world: to create value for the stakeholders and...
by OUAB | Jul 28, 2020 | #Movers&Shakers
Inbound Marketing | Its Importance There are several issues a company faces when going international in the age of digital marketing, as well as tangible best practices, easily transformable into actions to put your company on the path to...
by OUAB | Jul 28, 2020 | #PRExperts
Communication Strategies Well-designed communication strategies are essential to a company's performance. And in the case of exporting companies for their international performance. Marketing communication is key to ensure an effective link between brands...
by OUAB | Jul 28, 2020 | #SuccessSteps
Internationalization The investment in marketing actions is one of the main elements for business success. For your internationalization and taking into account the technological development, this investment is even more decisive. Therefore, to count on a company...
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