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Aug 25, 2020

B2B communication across borders



The communication environment has been constantly changing for more than ten years. At a global level, the speed of change is exponential and Communication Marketing adds value to brands and organizations, helping the relationship with stakeholders and its notoriety and relevance.

A SayU's proposal - Communication Marketing agency with more than a decade - is to help brands and organizations help to build purpose, notoriety and relevance. With original and innovative tools and methodologies. As the Business-to-Business - Beyond Business Communication (B2B-BBC).

The project, which is ongoing and whose scope, scope and results will be disclosed throughout the year, is developed by SayU in partnership with School of Social Communication and Agency for Investment and Foreign Trade of Portugal (AICEP) and aims to understand, after the SARS-CoV2 pandemic, what is the role of communication in the way Portuguese exporting B2B companies build and manage relationships with their stakeholders as well as drawing up an action plan, which enables the organizations involved in the field of strategic communication, making them more competitive.

If we think about the services area, never before, the number of companies was so great. However, it is rare for them to be treated by a group with its own identity and in matters related to Business-to-Business (B2B) companies, the ties that weave in their spaces of interaction and the dynamics that are established with their employees are rarely questioned. stakeholders in chains because they can be complex and with multiple actors. It is in this context, and within the framework of a pragmatic vision of the world, that the project B2B-BBC.

In 2019, exports accounted for 44% of Portugal's Gross Domestic Product (GDP), and by 2025 a volume of exports equivalent to 50% of GDP is expected (AICEP, 2019). In these numbers, companies that have a focus on selling to other companies, that is, in the Business-to-Business (B2B) business have a great expression (approximately 90%).

Communication management in B2C and B2B companies is often seen as a similar process, focused on building trust and relationship management, in the case of B2B companies, more important than building a solid reputation that can influence the customer's decision In the end, it is essential to build and work with trust, which will be the basis of all your interactions.

Count on SayU to build and work on this trust!


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