For successful management of a company's reputation

For successful management of a company's reputation

Reputation management An organization's reputation management is one of its main strategic assets. Its management, including prevention, protection or even recovery is paramount and the strategies for this management must contemplate all interaction channels...
Reputation: from competitive advantage to requirement

Reputation: from competitive advantage to requirement

Concept of Reputation Reputation is a concept that originates from Latin (reputatĭo, re-ōnis) and has two main meanings: opinion or regard that one has for someone or something; and prestige or esteem in which someone or something is held. In the world...
Connected World Potentiates Reputational Impacts

Connected World Potentiates Reputational Impacts

Connection and Communication The increasing speed of connections and capacity of smartphones leads to more and more innovations, but also to a greater awareness and concern about the social and environmental impact of brands, which are increasingly required to take greater responsibility...
Differences, and similarities, between image and reputation

Differences, and similarities, between image and reputation

Image and Reputation In the question of corporate reputation one has to take into account some of the definitions and criteria, namely the difference between reputation and image and reputation of an organization. A brand has a triple dimension, as Coca-Cola has driven in the...

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