Reputation: from competitive advantage to requirement
Concept of Reputation Reputation is a concept that has its origin in Latin (reputatĭo, re-ōnis) and has two main meanings: opinion or consideration you have for someone or something; and prestige or esteem in which someone or something is held. In the world...
Connected world enhances reputation impacts
Connection and Communication The increasing speed of connections and the capacity of smartphones leads to more and more innovations, but also to a greater awareness and concern with the social and environmental impact of brands, which are increasingly demanding responsibility ...
Differences, and similarities, between image and reputation
Image and Reputation When it comes to corporate reputation, it is necessary to take into account some of the definitions and criteria, namely the difference between an organization's reputation and image and reputation. A brand has a triple dimension, just as Coca-Cola has propelled us ...
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