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March 16, 2021

What does a reference Public Relations solution do?

Reference Public Relations Solution

Reference Public Relations Solution

In today's complex environment, it is difficult to obtain results without counting on a specialized intervention. SayU makes its experience of more than a decade in the market and in responding to diversified challenges the framework for placing Integrated Marketing Communication at the center of the acquisition of Reputation. We create innovative methodologies and implement disruptive strategies, to help organizations and brands be noticed and become relevant.

We specialized in B2B strategies

Success in a Business-to-Business (B2B) environment in accelerated transformation requires more than simply guaranteeing sales volume or broader territorial coverage. To increase revenue growth and help organizations stand out from the competition, we must undertake a direction of price-oriented marketing in favor of a value-driven approach that puts a greater focus on customer experience, consolidating reputation and creating confidence.

In the face of a "sea" of ​​noise and uniformity, it is natural that the B2B public is unable to discern a significant difference between the offer presented to them. B2B companies need to be able to reconsider what they stand for and how their company is perceived.

A B2B communication sustained in a distinct identity offers a clear opportunity for differentiation. It is the brands that are able to articulate their value proposition and highlight their positioning that will have the greatest chance of success. Those without a purpose-driven brand strategy and corporate identity will lose the ability to form connections, whether with customers or their own teams, partners and prescribers.

The outlook is of high uncertainty that puts the resilience of organizations at risk, with an audience that cries out for new demands. This gap between customer expectations and the reality of many organizations, offers ample opportunity for companies to make use of innovation and strategy to overcome new challenges in the B2B context.

Our intervention is 360º

Experience and know-how in dealing with the creation of effective communication strategies for new projects become clear indicators of the need to develop responses adapted to a complex reality. It was these elements that shaped the GO360º - a model developed by SayU to be applied to the design of business communication strategies in Startups. With this starting point already closer to the dimension and orientation of this type of organizations, it becomes comparatively simpler to design and apply structured plans.

The GO360º offer is an integrated solution that makes use of the different aspects of our operations - PR, Events, Creativity and Digital, and which is intended to be applied to the design of “Think big, act small” communication marketing strategies and to the construction of niche campaigns, with a perfect match between creativity, dimension, stage of development and available resources.

The methodology starts from the identity of the company or the brand, the way it presents itself to others, how it tells its story and how it involves the various audiences. Companies and brands have a DNA, their own identity. And, we need to work on that identity, as we want to present it and attract its stakeholders.

It is not enough to have a good idea, an open store, or a good website to attract business. Much more is needed. It is necessary to define a strategy and seize opportunities. Communication succeeds in doing this.

We have a global dimension

The ability to deliver global marketing strategies is increasingly important, given the internationalization of business and the globalization of markets. Achieving consistency in this law positioning can bring benefits, with the reinforcement of a unique message and standardized solutions.

The biggest obstacle for any organization looking for a global presence is the risk of adopting a stereotyped approach when reaching consumers in other geographies. Although consumers in Portugal behave similarly to consumers in most of the European continent, for example, this does not mean that the same generic marketing strategies can be applied without redefinition and reorientation.

SayU Consulting is the Portuguese representative of Evoke Network, an international network of independent B2B, Public Relations and Digital Marketing agencies. Each agency that is part of the network is specialized in its country and its area of ​​intervention. Together, the Evoke Network agencies ensure the delivery of integrated B2B Marketing strategies and Public Relations campaigns in international markets.

Depending on the needs identified, the local member of the Evoke Network act as the lead agency for the project, leveraging the experience and localized services of partners in each country or region of destination. This approach creates a cohesive and highly effective solution, with the adaptation and implementation of the international business strategy at the local level, taking into account cultural, commercial or technical differences in each market.

We know the local reality

An agency with a “local” dimension is able to identify and address specific challenges, reach certain segments of the public and address areas of activity with particular relevance, ensuring increased operational and commercial effectiveness. This is a crucial choice when selecting your Communication partner.

A local marketing agency knows the market. It understands culture, history and demography, but this dimension of know-how goes beyond that. Do you know who the main stakeholders are stakeholders, how they position themselves, what they want and what they think? This is a wealth of knowledge waiting to be explored.

With this starting point, it becomes possible to think of strategies that incorporate connections between local factors and the history of the brand. It is this identification with the brand narrative that often convinces the interlocutors to pass it on to customers. A good story lends your business an emotional connection and trust.

Being “local” also means enhancing connections, networking e public affairs; an agency can leverage the creation of a network and help find people and organizations that drive business goals.

SayU is the reference for Public Relations solutions.

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