by OUAB | May 7, 2021 | #InterComm, #We
Against a backdrop of the particular importance of B2B (Business-to-Business) exporting companies for economic growth, with the aim of Portuguese exports reaching 50% of GDP by 2027, it is important to understand how these companies look at the...
by OUAB | May 5, 2021 | #InterComm, #We
Digital: The specific challenges brought about by the current crisis have introduced deep digitalization into companies' activities. This technological boost was already on the horizon for many organizations, but it has now emerged with urgency and speed of implementation...
by OUAB | May 5, 2021 | #InterComm, #We
What is the role of communication in building and managing relationships with stakeholders in Portuguese companies with a B2B and export focus? Ana Raposo (Escola Superior de Comunicação Social ) and Marta Gonçalves (SayU Consulting) offer some clues. Communicating with...
Recent Comments