B2B communication in global markets

B2B communication in global markets

The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...
communication as a strategy

communication as a strategy

InterComm Report A recent study, developed by SayU Consulting in partnership with the Superior School of Social Communication and AICEP, reveals that a large number of companies lack an organized and transversal Communication structure. This is sent to...
Know the local reality

Know the local reality

Networking and Public Relations Working in a coherent and integrated way in Communication will allow us to respond to the challenge of reaching not only new customers, but all stakeholders. And this dimension will be more achievable, efficient and effective with...
Overall dimension

Overall dimension

International Market Business activities will be more successful, effective and efficient if they intentionally and strategically manage the communication processes with the different stakeholders. In the current context, investment in building this relationship is decisive and...
Recognition and relevance in the Portuguese market

Recognition and relevance in the Portuguese market

Public Relations Portugal The current situation has highlighted the need and importance for companies to build and manage relationships with their stakeholders. Communication thus emerges as a function with growing importance, now assuming a position...

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