A recent study, developed by SayU Consulting in partnership with the Superior School of Social Communication and AICEP, it reveals that, in a large number of companies, there is a lack of an organized and transversal Communication structure. This is linked to sales support, it is only operational, tailored to the interlocutor or even without any relation to the strategic objectives of the business and the organization.
More than a quarter of companies surveyed in the "InterComm Report" study does not believe that Communication has a strategic relevance or a prominent place in the paths to be traced and taken, despite the fact that clients and employees are in the top of mind of these organizations.
According to this pioneering research, there are few companies that are, in fact, aware of the benefits of giving space for Communication, understood in a broad sense and that is not limited to product/service communication under the responsibility of the commercial departments, can contribute to the competitiveness of organizations.
Only a small percentage, with a different size and maturity, understand and manage in a different way the matters associated with their Communication, make investments in terms of institutional communication, explore different channels or establish relationships with strategic partners.
Today, companies are required to be able to globally address internal communication, digital communication, reputation issues - which are the structuring bases to guide all other areas of communication intervention -, the relationship with the media, sustainability , risk management and crisis communication, event management, and all other actions that can be streamlined in order to create leads.
It is essential to always seek to demonstrate coherence, cadence and continuity, having a strategic approach to Communication, mapping and managing all the stakeholders.