The impact of the pandemic revealed weaknesses and forced not only to show, but to appear resilience. The post-pandemic crisis environment will require more transparency. It will be essential that organizations project their reputation and consolidate their relationships with all their stakeholders, through communication aimed at building trust.
Communication emerges as the key to ensuring an effective link between organizations and audiences. A communication that presupposes the combination of experience and specialized know-how with the development of appropriate tools to achieve notoriety, which allows for the foundation of a dynamic of validation and commitment.
In this context, reputation must be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and enhance feelings of admiration, esteem, respect and trust. Reputation management and the development of specific skills to measure and manage reputational risk is a powerful driver to promote the organization's continuous transformation in pursuit of excellence.
Until next week, say “Communication” and follow Say Comm here.