#SayComm | #02 Say Reputation

#SayComm | #02 Say Reputation

Say Reputation - The impact of the pandemic has revealed weaknesses and forced us not only to show but also to appear resilient. The post-pandemic environment will require more transparency. It will be essential for organizations to project their reputation and consolidate their...
Building a brand

Building a brand

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...
The role of B2B companies

The role of B2B companies

B2B companies The role in society and the business dynamics of B2B companies, particularly exporters, are unquestionably unique and the current situation presents new challenges, particularly in terms of managing relationships with customers and other stakeholders, as well as...
Purpose and Content

Purpose and Content

The future of business starts at the front line. And the front line is diversity. Diversity of content and purpose. Brands with purpose grow twice as fast as others. And the challenge, and the purpose, for Marketing, Communications and Relations...

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