Whether dealing with investors, future partners or potential customers, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who have ambitions to be a unicorn.
Any good idea goes through the transformation from being just a theoretical project to something concrete that will be evaluated by the public. This contact and the relationship that one intends to create imply telling a story that allows for the creation of an effective and affective bond.
And one of the most heard stories this autumn was the creation of a unicorn factory in Lisbon. The mayor of Lisbon promised to found the Fábrica de Unicórnios de Lisboa in 2021. This factory “will be a place where we will teach the details and the process so that young people can transform their ideas into big business, create jobs and change the world and have purpose, that's what the Unicorn Factory will be,” said Carlos Moedas.
André de Aragão Azevedo, Secretary of State for the Digital Transition, says that Portugal has “a pipeline very large number of potential unicorns that over the next few months will reach this level", adding that "Portugal compares very well, because we have, in terms of unicorns per million inhabitants, more than twice what France has, for example. or Germany, which demonstrates that, at our scale, we have a better ecosystem performance”.
The ecosystem of start-ups Portuguese is vibrant and the unicorn is a tangible and palpable indicator, often used as an indicator of the maturity of an entrepreneurship ecosystem, whose development inevitably involves a communication strategy.
This objective lives on the ability to be able to formulate an original story, such as that of the start-up factory, or that of each of these, so that they create their strategy, the right actions and tools that contribute to the construction of a strong and sustainable brand over time, with increased levels of credibility and trust.
You can't just say what you do. What is there to show? What story do you want to tell? “Don't tell me, show me”.