u've got mail

March 12, 2022

Startups innovate and reinvent Tourism

More than 50 Startups present proposals and solutions for Tourism in “What's Next – Innovating Tourism”. Organized by NEST – Centro de Inovação do Turismo, the event will feature a debate area on digitization, sharing the best ideas and practices for one of the strategic sectors of the Portuguese economy.

Lisbon, March 12, 2022 – Dozens of startups that are changing the rules and reinventing solutions will present their proposals for Tourism during “What's Next – Innovating Tourism”. The event, from March 16th to 18th, organized by NEST – Centro de Inovação do Turismo brings innovation to the forefront of the Lisbon Tourism Exchange (BTL) 2022.

From the “BTL Labs” stage, dedicated to innovation, dozens of startups will be present, organized and grouped by skills in different business valences and practical responses in the Business To Business (B2B) and Business To Consumer (B2C) logic.

Through the Talk2me Platform, visitors to BTL – the biggest tourism event held in Portugal – will also have the opportunity to talk to all the startups present in this space for debate and exchange of experiences on key themes for what is a strategic sector of the sector. Portuguese economy.

During “What's Next – Innovating Tourism” more than 40 speakers will take the stage, spread over three major areas of debate: Digitization, People and Sustainability. In the panel on Digitization, which will be hosted at the opening session by Luís Araújo, president of NEST, topics such as Biometrics, Anaytics or Blockchain will be discussed.

March 16, 14:30pm-16:30pm: Digitization

  • WOW – CULTURAL INNOVATION – Adrian Bridge, CEO Fladgate Partnership
  • THE AGE OF BIOMETRICS IS HERE – Aaron Beeson, ANA Innovation Director
  • IMPACT OF 5G ON TOURISM – Miguel Adrego, Team leader in new business and innovation NOS
  • EMERGING TECHNOLOGIES AT THE SERVICE OF TOURISM – Rute Cardoso, Account Executive at the Microsoft Public Sector
  • TOURISM CALL – Miguel Barbosa, Investment Director Portugal Ventures
  • THE POWER OF ANALYTICS IN CITIES – José Maria Garrett, NOS Analytics Business Leader

Shared vision on the future of Tourism

Along with the agenda at FIL, in Lisbon, “What's Next – Innovating Tourism” will also feature a set of four sessions, taking place outside BTL, which bring the vision of leaders from other areas of society and the economy to the tourism sector.

These will be made available on NEST's YouTube channel and, on March 15, there will also be a conversation dedicated to the Digital Revolution with Inês Drummond Borges, CTO of Sonae Sierra, and António Câmara, Chairman of YGroup.

“What's Next – Innovating Tourism” is organized by The Next Big Idea, an innovation platform, and has the SIC and the Express as partners of medium.

All information about the event is available at https://www.whatsnexttourism.pt/

BTL 2022 bets on new sectors, such as innovation, culture, wine tourism and nature tourism, but also gives continuity to areas such as the BTL LAB.

The BTL LAB, in charge of the NEST – Innovation Center for Tourism of Portugal, is a space dedicated to the dissemination of companies that work in the sector of innovation in tourism. In addition to showing startups, the LAB is an important stage for debate, trends and exchange of experiences on the subject of innovation and technology.

Its dynamism is based on complementary initiatives with the aim of thinking, debating and applying the future of tourism, an industry that seeks resurgence in a post-pandemic readaptation and which, in the Portuguese case, corresponds to almost 20% of GDP.


About NEST:

Non-Profit Private Association, founded on 18 February 2019 by eight entities – Turismo de Portugal, ANA Aeroportos, Brisa Via Verde, Google, Microsoft, Millennium BCP, NOS and BPI. Its strategic pillars are cultural innovation, digital knowledge and pilot projects for the sector.

About BTL:

promoted by AIP Foundation33th edition of BTL – from 16 to 20 March – aims to reinforce its status as the largest tourism event held in Portugal, contributing decisively to the recovery of this important sector of the Portuguese economy. It brings together in one space more than 1.400 exhibitors and more than 70.000 visitors, of which 35.000 are professionals.


Rua Sampaio e Pina n.º 58, 2nd D
1070 - 250 Lisbon

© 2022 SayU Consulting