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March 15, 2022

Tourism: innovation in sustainability

Sustainability in Tourism is highlighted in “What's Next – Innovating Tourism”. Organized by NEST – Centro de Inovação do Turismo, the event has a panel dedicated to the topic on its own stage at BTL and a debate on ideas that change the world.

Lisbon, March 15, 2022 - The answers to sustainability solutions on a mobile planet are the theme highlighted on March 18 during “What's Next – Innovating Tourism”. The event, from March 16th to 18th, organized by NEST – Centro de Inovação do Turismo brings innovation to the forefront of the Lisbon Tourism Exchange (BTL) 2022.

In this panel on Sustainability, topics such as the role of companies in society, mobility or sustainable financing in Tourism should be highlighted. All these are critical issues for this strategic sector of the Portuguese economy and there are several leading experts who will discuss them at “What's Next – Innovating Tourism”.

March 18, 14:30 pm to 16:30 pm: Sustainability

  • THE FUTURE OF SUSTAINABILITY RELIES ONTOURSIMS- Juliet Kinsman, Sustainability Editor Condé Nast
  • THE JOURNEY – Luis Araújo, President Tourism of Portugal
  • SUSTAINABILITY AND THE ROLE OF COMPANIES IN SOCIETY - Margarida Couto, CEO Vda | GRACE
  • HUMAN SUSTAINABILITY, A NEW DIMENSION – Ricardo Leitão, Guest Assistant Professor and Executive Director Nova Medical School
  • SUSTAINABLE FINANCING IN TOURISM – Paulo Rodrigues Brito, Coordinating Director – Senior Manager Banco BPI
  • LEADING THE CHANGE IN MOBILITY – Pedro Mourisca, CEO Via Verde
  • CLEAN & SAFE: FROM PAST TO FUTURE – Leonor Picão, Coordinating Director Tourism of Portugal
  • LAUNCH OF THE TERMAS DE PORTUGAL CAMPAIGN – ESCAPADINHA – Vítor Leal, President of Termas de Portugal

At the same time, from the “BTL Labs” stage, dedicated to innovation, dozens of startups will present their proposals for Tourism during “What's Next – Innovating Tourism”. Through the Talk2me Platform, visitors to BTL – the largest tourism event held in Portugal – will also have the opportunity to talk to all the startups present in this space for debate and exchange of experiences on key topics for the sector.

Along with the agenda at FIL, in Lisbon, “What's Next – Innovating Tourism” has a series of sessions, taking place outside BTL, which bring the vision of leaders from other areas of society and the economy to the tourism sector. tourism. The first session, on March 14, was dedicated to sustainability.

The 15th will be dedicated to the Digital Revolution with interventions by Inês Drummond Borges, CTO of Soane Sierra and António Câmara, Chairman of YGroup. On the 17th, it will be the turn of Germano de Sousa, Physician, Professor and Manager in the area of ​​health and Maria de Belém Roseira, former Minister of Health, to discuss the impact of health on tourism.

This cycle of sessions closes, on March 18, with a discussion on ideas that change the world, led by Juliet Kinsman, Travel & Eco Tips Condé Nast, and Joana Vasconcelos, Plastic Artist. The session takes place between 19:00 and 20:00 and will be made available on the NEST YouTube channel.

The century of sustainability

Sustainability was also in anticipation of BTL, in the first of the sessions of the cycle, on March 14, with Tiago Pitta e Cunha, CEO of the Oceano Azul Foundation and Prêmio Pessoa 2021, and João Wengrovius Meneses, Secretary General of the Business Council for Sustainable Development.

Tiago Pitta e Cunha approached Nature as the capital and economy of the future, considering that the paradigm is slowly changing but with a recurring adherence to the sustainable development agenda.

The CEO of the Oceano Azul Foundation pointed out that the XNUMXst century will be marked by the Environmental Revolution and will be the century of environmental sustainability. Portugal and the management of ecosystems and nature conservation as a tourist asset.

João Wengrovius Meneses also considered that any tourist offer should present Portugal as a sustainable destination and gave Costa Rica as an example as a pioneer in transforming sustainable tourism into a successful business.

The Secretary General of the Business Council for Sustainable Development stressed that this implies energy, water and waste management efficiency and a differentiation of Tourism with greater purpose. The specialist considers environmental and sustainable transformation an imperative for organizations, including those in the tourism sector, which will have to evolve from the best in the world to the best for the world.

All information about the event is available at https://www.whatsnexttourism.pt/

“What's Next – Innovating Tourism” is organized by The Next Big Idea, an innovation platform, and has the SIC and the Express as partners of medium.

BTL 2022 bets on new sectors, such as innovation, culture, wine tourism and nature tourism, but also gives continuity to areas such as the BTL LAB.

The BTL LAB, in charge of the NEST – Innovation Center for Tourism of Portugal, is a space dedicated to the dissemination of companies that work in the sector of innovation in tourism. In addition to showing startups, the LAB is an important stage for debate, trends and exchange of experiences on the subject of innovation and technology.

Its dynamism is based on complementary initiatives with the aim of thinking, debating and applying the future of tourism, an industry that seeks resurgence in a post-pandemic readaptation and which, in the Portuguese case, corresponds to almost 20% of GDP.

 

About NEST:

Non-Profit Private Association, founded on 18 February 2019 by eight entities – Turismo de Portugal, ANA Aeroportos, Brisa Via Verde, Google, Microsoft, Millennium BCP, NOS and BPI. Its strategic pillars are cultural innovation, digital knowledge and pilot projects for the sector.

About BTL:

promoted by AIP Foundation33th edition of BTL – from 16 to 20 March – aims to reinforce its status as the largest tourism event held in Portugal, contributing decisively to the recovery of this important sector of the Portuguese economy. It brings together in one space more than 1.400 exhibitors and more than 70.000 visitors, of which 35.000 are professionals.

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