The audience has the power

The audience has the power

The way content is produced, distributed and consumed has changed. There is a transfer of power, where the audience is in charge, which is no longer passive and has started to choose the content they see, read, listen to, pay attention to and which message they will value. The big...
A story in the universe of a brand

A story in the universe of a brand

Stories are not all the same and companies and brands have more stories to tell than they realize. The challenge is to make them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....

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