Finance and Financial Services: an example of success
In recent years we have seen some of the biggest success stories in branded content. Many come from the financial industry and financial services. American Express, Bank of America, Barclays, Blackrock, Credit Suisse, Citi, iShares, Mint,...
Branded Content: Clarification, Differentiation and Relevance
Branded content is a way of associating the brand with information or entertainment, which is often more valuable to the consumer than an association with advertising, is often ignored or even counterproductive. But for it to be effective and successful, you have to...
A story in the universe of a brand
Stories are not all the same and companies and brands have more stories to tell than they realize. The challenge is to make them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....
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