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May 2

Cybersecurity: an example of public communication

Cybersecurity aims to face a modern threat that is present in everyone's lives. People's data, finances and memories will never be safe from cyber threats.

A recent example of Public Communication was the creation of a social experience that would draw the attention of the general public to the topic of cybersecurity. In addition, it would provide valuable and measurable results that could be shared with the media in order to amplify the message, framing the action in the access and availability of information of public/collective interest.

The action was promoted by a non-profit association of global IT professionals, which provides information, educational programs, certifications and networking events, while advocating the industry – an example of a civil society organization. Its reputation was well established in the professional scene, but there was a concern here to reach people, namely workers, who had little or no knowledge of IT.

Its objectives were to address a new and less tech-savvy audience, while claiming credibility in a vital area. The campaign, developed by PROFESSIONALS, was the creation of a program for the National Cybersecurity Awareness Month. The project focused on a social experiment, testing safety practices in the workplace.

200 were randomly distributed pen drive – with targeted information – in public spaces in four major US cities, making it possible to track how many were connected by computer users and where they did so. The willingness to insert unknown devices into workplace networks that could contain malicious software was alarming, even for non-professionals.

The results of the experiment were shared with the media and complemented with a survey on IT security habits. All this was scheduled during the National Cyber ​​Security Awareness Month, which gave even greater visibility to the campaign, which further emphasizing the importance of training in cyber security, not only for company employees, but society in general.

This campaign – unique and valuable in its Public Communication aspect – not only helped not only to promoting organization, but also drew attention to a constant and permanent threat, giving information and power to citizens.


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