The audience has the power

The audience has the power

The way content is produced, distributed, and consumed has changed. There is a transfer of power, where the audience is the boss, no longer passive, but choosing what content they see, read, listen to, pay attention to, and what message they value. The great...
A story in the universe of a brand - Branded Content

A story in the universe of a brand - Branded Content

All stories are not equal, and companies and brands have more stories to tell than they realize. The challenge lies in making them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....
Applications open for the K.TECH Award

Applications open for the K.TECH Award

Applications for K.Tech, the prize for technological projects of the Banco Montepio Acredita Portugal contest, are open until June 8. KCS iT supports the initiative for the sixth year and develops a process of accompaniment, evaluation and mentoring, aiming...

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