by Editor | May 31, 2022 | #SuccessSteps
The way content is produced, distributed, and consumed has changed. There is a transfer of power, where the audience is the boss, no longer passive, but choosing what content they see, read, listen to, pay attention to, and what message they value. The great...
by Editor | May 31, 2022 | #Movers&Shakers
In recent years we have seen some of the biggest success stories of branded content. Many come from the financial and financial services industry. American Express, Bank of America, Barclays, Blackrock, Credit Suisse, Citi, iShares, Mint,...
by Editor | May 31, 2022 | #4PRGeeks
Branded Content is a way to associate the brand with information or entertainment, which often has more value to the consumer than an association with advertising, is often ignored or even counterproductive. But for it to be effective and successful, you have to...
by Editor | May 31, 2022 | #PRExperts
All stories are not equal, and companies and brands have more stories to tell than they realize. The challenge lies in making them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....
by Editor | May 25, 2022 | #What we Communicate
Applications for K.Tech, the prize for technological projects of the Banco Montepio Acredita Portugal contest, are open until June 8. KCS iT supports the initiative for the sixth year and develops a process of accompaniment, evaluation and mentoring, aiming...
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