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July 4, 2022

Brand Portugal and Diaspora in debate

II Forum Link to Portugal brings back to the agenda the debate around the importance of the Portugal brand at an international level. Pedro Reis, former president of AICEP is the keynote speaker at an event organized by Portugal Agora, which takes place on July 8, at Eleven, in Lisbon.

Lisbon, 04 July 2022 - The platform Portugal Now together with Link To Leaders, it organizes on Friday, July 8th, the II Forum Link to Portugal. From 18:00, at Eleven, in Lisbon, the Portuguese diaspora will be at the center of the debate, in a special event which will feature Pedro Reis, former president of AICEP, and Teresa Coelho, HR Leader, Partner at KPMG Spain.

The objective of the initiative, promoted by Portugal Agora and Link To Leaders, is to bring together concrete measures to take the Portugal brand across borders and bring back to the agenda the importance of the Portugal brand internationally.
The Link To Portugal Forum is part of the Link To Portugal initiative, initiated by Link To Leaders and the Portugal Agora project to promote reflections and ideas from the Portuguese diaspora through the “Portugal Agora ambassadors”, Portuguese who lead companies and projects around the world. and help to project the country at an international level, gathering knowledge that can generate value for Portugal.

“The work, experience and knowledge of Portuguese professionals in the diaspora is a tremendous asset for generating value for the economy and promoting the Portugal brand”, says the chairman of the board of Portugal Agora. “The Link to Portugal Forum makes it possible to learn about proposals and initiatives from an attractive, entrepreneurial, resilient and knowledgeable Portugal”, adds Carlos Sezões.

Program II Forum Link To Portugal:
18 hours – Reception of participants
18 hours – “The National Diaspora and the Portugal Brand”
Introduction:
Carlos Sezões – Portugal Now
Teresa Coelho – Partner at KPMG (Spain)
Keynote-Speaker:
Pedro Reis – Manager and Consultant | Former President of AICEP
Final notes:
Sandra Silva – Portugal Now
Leonor Pipa – Link to Leaders
19 hours – Networking-Drink
19 hours – End of event

About Portugal Now: is a citizenship project that aims to promote a vision for our country based on 4 dimensions (Portugal Attractive, Portugal of Knowledge, Portugal Entrepreneur and Portugal Resilient), with the aim of facilitating the transition from strategy to Action - generating concrete proposals for public policies or civil society initiatives. The project was built by a group of citizens (more than 400 subscribers) who offered to promote a platform for the realization of the aforementioned vision. Its objective will be to consolidate sets of thematic intervention proposals and respective public dissemination and discussion.
Additional Information: http://www.portugalagora.com/

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