Different goals, different strategies

Different goals, different strategies

The news supported by Public Relations has become an indirect benefit for policymakers and for “policy”, relying on information disseminated by the media in their decision-making. But the benefit of PR information also helps...
Three tips for becoming a successful PR

Three tips for becoming a successful PR 

The importance of Public Relations as a social and organizational function is justified by the need for organizations to establish relationships or exchanges. It doesn't matter whether with other organizations, other groups or other individuals. Only through this planned contact and...
Content and purpose

Content and purpose

The future of business starts on the front line, which presents many challenges. Content and purpose can trump them. Brands with a purpose grow twice as fast as others. Therefore, the challenge and purpose of PR is to help organizations and brands to...

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