


Different goals, different strategies
The news supported by Public Relations has become an indirect benefit for policymakers and for “policy”, relying on information disseminated by the media in their decision-making. But the benefit of PR information also helps...
New expectations, solutions and the relevance of communication
The last few years have shown that companies can be highly resilient. Many were able to adapt quickly to the COVID-19 pandemic, coming to the conclusion that they had to do something different to survive. But they knew how to implement their...
Three tips for becoming a successful PR
The importance of Public Relations as a social and organizational function is justified by the need for organizations to establish relationships or exchanges. It doesn't matter whether with other organizations, other groups or other individuals. Only through this planned contact and...
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