PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

By setting and/or framing the agenda, PR professionals seek to direct the public's attention. Not only this, but they can also use these strategies to cement various topics into the public consciousness. In a sense, this is how Public Relations...
Three tips to become a successful PR person 

Three tips to become a successful PR person 

The importance of Public Relations as a social and organizational function is justified by the need for organizations to establish relationships or exchanges. It does not matter if with other organizations, other groups or other individuals. Only through this planned and...
Content, purpose, and the voice of brands

Content, purpose, and the voice of brands

The future of business begins at the front line, which presents many challenges. Content and purpose can overcome them. Brands with a purpose grow twice as fast as others. Therefore, the challenge and purpose of PR is to help organizations and brands to...

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