Adapting Social Media Communication

Adapting Social Media Communication

Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...
Constant monitoring and analysis

Constant monitoring and analysis

A 'golden rule' in social media is to start by listening. Listening in social media can be done through individual subscriptions and regular visits to various platforms, or by using an application or specialized service for monitoring these...
Use of digital and social media

Use of digital and social media

Public Relations uses digital and social media in many types and formats, but we can summarize some of the most typical ones. These - in addition to being the most prominent - have proven to be the most effective. Here are some examples of the use of...

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