INTERCOMM REPORT B2B: communication takes on strategic importance
A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and transformation of interaction, it is up to Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....
Public relations and social experiences
Human nature is to be curious. This principle set the stage for the following mix of PR and social experiments, which proved to be very successful for all parties involved, including the public. ComPTIA, the industry's leading association...
Availability and ethics of information
Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the web structure is rapidly accelerating, which makes the process even more challenging. Metadata and Intelligence...
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