by Editor | Dec 29, 2022 | #We
"Communication can generate a fundamental capital in the relationship between a company/organization and its stakeholders: trust", say the ESCS-IPL researchers responsible for the InterCom Report B2B - The Way Forward. In an interview with Link To Leaders, Marta...
by Editor | Dec 28, 2022 | #We
Study on B2B Communication in global markets reveals growing strategic role of Communication. In a context of instability and interaction transformation, it is up to the Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....
by Editor | Dec 21, 2022 | #Movers&Shakers
Human nature is meant to be curious. This principle set the stage for the following mix of PR and social experiments, which has proven very successful for all parties involved, including the public. ComPTIA, the leading association in the industry...
by Editor | Dec 21, 2022 | #PRExperts
Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the structure of the web is accelerating rapidly, making the process even more challenging. Metadata and Intelligence...
by Editor | Dec 21, 2022 | #Movers&Shakers
Social Media Content An important practical consideration in social media management is that PR professionals don't need to produce all the content. Many organizations are discovering and taking advantage of the culture of collaboration and...
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