Employee-oriented process

Follow these steps to put together an effective employer branding strategy that responds to your employees' needs and enhances their role. Step 1. Get familiar with your organization When you are able to define the unique attributes of your organization, it is...

What is an employer brand?

Similar to how a corporate brand works (which offers a value proposition to customers, defining a certain offer in the market), an employer brand includes the perception of your company as an employer, also describing the promise, or proposal of...


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