Personalization as a PR strategy

Personalization as a PR strategy

There is no doubt that personalised marketing goes a long way in encouraging consumers to buy a brand. People like to feel special and this fact is reflected in the way they behave on a daily basis. Developing a marketing strategy...
The value of personalised communication

The value of personalised communication

Although it depends on the communication channel selected, how it is being used and other factors to consider, personalised communication generally means approaching a content or customer interaction and making it more useful, targeted...
Accelerating personalisation targets

Accelerating personalisation targets

Personalization is a force multiplier - and a business necessity - that the vast majority of consumers have come to consider a basic expectation. Organizations capable of creating and activating this capability on a large scale can put the...
The key points in car maintenance

The key points in car maintenance

The main difference between maintenance and repair is the savings. Euromaster identifies key points in car maintenance looking ahead to the summer. Investment can mean peace of mind and rest. Lisbon, June 26 - In addition to safety...

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