The advantages of monitoring the competition are now widely accepted. However, the way in which this process should be carried out still raises some questions in the PR industry. Here are 5 tips to make competitor analysis an effective...
How to face the competition to make a difference in the market
How to face the competition to make a difference in the market No matter the industry, the product, or the company in which it operates. No matter how different the business is, there will always be a struggle to be better than the competition. How to face the...
U'VE Got Mail January: Reputation can't be rebuilt with roof tiles alone
The phrase is the title of the first article I wrote for the weekly newspaper Sol. But the truth it contains goes far beyond a natural disaster. The lesson of Storm Kristin serves as a metaphor for any business crisis. In a global market where demand is not...
PR with Purpose and Sustainable Communication
Sustainability and purpose-driven communication have become central pillars of PR. Brands are now challenged not only to adopt environmentally and socially responsible practices, but also to communicate these efforts in an authentic way. There are several...
The power of the Integrated Marketing Communication Strategy
Today, consumers are exposed to between 4,000 and 10,000 marketing messages a day, which makes it increasingly difficult for brands to capture and retain attention. In this crowded environment, a CIM strategy (customer intelligence...
How Lidl used Integrated Marketing Communications
In today's highly fragmented media landscape, brands need more than just traditional advertising to make an impact. A CIM case study, such as Lidl's #LidlSurprises, perfectly demonstrates how the power of Communications...
Artificial Intelligence (AI) for audience and market analysis
In public relations, understanding the target audience and the market is a must in order to devise successful strategies and campaigns. With the emergence of AI for audience and market analysis, insights have become more precise and efficient. That's why it's crucial to...
Say GTM: Setting up a go-to-market strategy
Ensuring a successful launch: Setting up a go-to-market strategy Successfully launching a new product or service on the market requires strategic planning and proper execution. A key part of this process is the go-to-market strategy...
Say Context: Adapting strategies to behaviors
The key to success in an ever-changing world In a constantly evolving world, where trends appear and disappear in the blink of an eye, the ability to adapt is crucial to success. Companies that are able to understand and respond to changes in...
Communication Strategies and Challenges for SMEs
Small and medium-sized enterprises (SMEs) play a key role in Portugal's economy. However, the constantly evolving economic and geopolitical landscape presents challenges and opportunities for companies looking to expand their presence and activities in...