by OUAB | Mar 14, 2022 | #What we Communicate
The 25th edition of Expofranchise will take place on April 19 and 20 in Lisbon and already has three dozen brands registered. The event is taking place at a time of growth for the sector, which is worth an increasing percentage of the market and is identified as an opportunity to...
by OUAB | Mar 14, 2022 | #SuccessSteps
A franchise has a lot to offer and it is important that potential franchisees understand this. One of the most important things a potential franchisee looks for is the brand's identity. How does it make them feel? And what values does it express? One of the most...
by OUAB | Mar 14, 2022 | #4PRGeeks
Public relations can help increase leads and help the brand grow. As a franchisor, focusing efforts on increasing leads is a necessity in order to build the commercial process and position the business as a market leader. The use of a...
by OUAB | Mar 14, 2022 | #Movers&Shakers
A franchise operation in any sector requires constant supervision and strategic vision in order to be successful. One of the dimensions to be integrated into this strategic dimension is Marketing. Reaching customers and potential franchisees is fundamental and it is essential that...
by OUAB | Mar 9, 2022 | #What we Communicate
- Chinese consumers are changing their lifestyle to align with personal development goals - Three quarters of respondents say their lifestyle has changed since the Covid-19 outbreak - In an economic environment...
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