Reunião bienal no Porto estabeleceu caminho a seguir que se centra na sustentabilidade ambiental, rentabilidade económica das oficinas e desafio da substituição geracional. Próximos objetivos passam por aposta clara na digitalização e na oferta de um serviço cada vez...
Challenges of the relationship between franchisor and franchisee
There is often a shared fear of failure between franchisors and franchisee. Franchisors may feel skeptical that their franchisees will not meet their agreed sales numbers, which can make franchisees feel...
Communication Campaigns for Sustainability
While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...
Communicating sustainability strategically
"Sustainability communication" cannot be defined without addressing the main objective of communication in a business context: profit. How can professionals in the field simultaneously achieve profitability and sustainability for their...
Why is Sustainable Communication relevant?
Sustainable communication can improve the way organizations work with the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, meet the...
"Portugal Now" launches 12 proposals to respond to 5 challenges
“Portugal Agora” lança 12 propostas para responder a 5 desafios. Plataforma define desafios, à escala nacional, até 2030, e apresenta propostas para os concretizar. Iniciativa tem como base o foco nas aprendizagens como ponto de partida e colocar o capital humano no...
Euromaster exceeds 10% market share in light vehicles and 15% in industrial vehicles
Rede de oficinas Euromaster especializada em manutenção integral de veículos reforça a sua liderança com 88 centros. Lisboa, 08 de fevereiro – A Euromaster, rede de oficinas especialista em manutenção integral de veículos, registou em 2023 um aumento da sua quota de...
AI is for everyone
In addition to facilitating the daily routine of professionals, Artificial Intelligence (AI) can also be responsible for helping industries, companies, organizations and brands in their decision-making processes, improving dynamics and increasing financial returns. By...
How to take advantage of AI?
To get the most out of its features and potential, it is essential to know how to use AI tools to their full potential. In this way, you can achieve the goal of using artificial intelligence as an aid to successful work. A...
AI as PR professionals' right-hand man
In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is any system capable of...