BRAND ACTIVATION CAMPAIGNS

Activation is the art of bringing brands to life and encouraging positive interaction between brands and their audiences. They aim to embody brands in the real world and provide experiences that promote emotional engagement with the brand and inspire action. The Brand Activation Campaigns can take many forms and span multiple communication platforms. The main resources used in brand activations are emotional connections between company and customer and the creation of extraordinary experiences, capable of making them change their minds and lead to purchase. But brand activation can come in many forms and models, such as promotions, experience marketing, digital campaigns, and even in offering free samples.

Putting a new venture in touch with potential consumers requires a lot of market research and the targeting of a number of efforts, which can be particularly complicated for newly created brands because they lack the relationships to base the best brand activation strategies.

This is a process of creating experiences that determines, from an interaction, that the relationship with a company becomes more than the mere recognition of its existence. brand activation works simultaneously on several fronts and aims to promote a specific brand over others. This promotion serves to increase sales, consolidate a position in the market, or transform it into a synonym for a specific product, service, or solution. Brand activation serves to consolidate, in the minds of the consumer and the public, a positive impression of a particular business. The main results of a brand activation campaign are the building of a lasting relationship with customers and potential customers.

By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, SayU awareness development around the brand and the organization.

 

 

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