Having data is good, but we need to have knowledge about how best to use it. The same applies to owning a license. Acquiring the exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group, because it did not...
Challenges for the PR industry are the order of the day. One of the most important topics was the fact that work has changed. People are basically relearning how to do their jobs.
Revealing a new paradigm of contact, social networks are "cool". As well as being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and Public Relations? Can we say that social media is already influencing PR, with a huge impact, and how is it improving?
There are four main areas of communication: marketing, public relations, advertising and journalism. Companies need to have a strategy to effectively expose their brands. Learn about the difference between marketing, advertising, PR and journalism.
The availability of the so-called "community funds", namely in the Portugal 2030 program, brings several opportunities for investment in instruments, tools, and people necessary for the expansion and improvement of business. It is foreseen for later this month the...
Branded Content is a way to associate the brand with information or entertainment, which often has more value to the consumer than an association with advertising, is often ignored or even counterproductive. But for it to be effective and successful, you have to...
Public communication is different from government communication and political marketing. Government communication is the communication used by a particular government and aims to provide accountability and encourage the governed to recognize and engage with the policies...
Public relations can help increase leads and help the brand grow. As a franchisor, focusing efforts on increasing leads is a necessity in order to build the commercial process and position the business as a market leader. The use of a...
B2B Public Relations The concept of B2B Public Relations (B2B PR) is based on the recognition that most organizations, businesses and individual professionals sell products and services to other businesses rather than directly to the consumer. The scope...
Science of Sustainability One of the most popular topics within the science of sustainability is the reduction of CO2 emissions, or the ambition of carbon neutrality by organizations. But you have to pay attention to the announcements of emission reductions,...
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