B2B Companies | InterComm Study The majority of the companies participating in the InterComm study reveal intentions to increase their investment in Communication in the coming months, but, it is pointed out in the analysis that many organizations do not relate their Communication strategy...
Against a backdrop of the particular importance of B2B (Business-to-Business) exporting companies for economic growth, with the aim of Portuguese exports reaching 50% of GDP by 2027, it is important to understand how these companies look at the...
Digital: The specific challenges brought about by the current crisis have introduced deep digitalization into companies' activities. This technological boost was already on the horizon for many organizations, but it has now emerged with urgency and speed of implementation...
What is the role of communication in building and managing relationships with stakeholders in Portuguese companies with a B2B and export focus? Ana Raposo (Escola Superior de Comunicação Social ) and Marta Gonçalves (SayU Consulting) offer some clues. Communicating with...
A global, coherent and integrated B2B communication By Ana Raposo, professor at Escola Superior de Comunicação Social and pro-president for Strategic Communication at Politécnico de Lisboa, and Marta Gonçalves, managing partner at SayU Consulting The answers obtained in the...
Study reveals the 7 trends among B2B companies The conclusions of the study InterComm Report - B2B Communication Trends in Global Businesses (InterComm), developed by the Escola Superior de Comunicação Social of the Instituto Politécnico de Lisboa and...
The last year has shown that Portuguese companies are highly resilient, having managed to adapt quickly to ensure their sustainability in a scenario that brought many new challenges. But in this context, did they know how to find the...
The conclusions of the study InterComm Report - B2B Communication Trends in Global Businesses (InterComm), developed by the Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa and SayU Consulting - Evoke Network, with the support of...
Digital Acceleration The specific challenges brought about by the pandemic have deepened the digitalization of business activity. This digital acceleration or technological boost was already on the horizon for many organizations, but it has now emerged with the urgency and speed of...
Differentiation of Communication Few organizations are aware of the benefits of giving space for Communication, understood in a broad sense and not limited to product or service communication, to contribute to the...
+351 211 926 120
(national fixed network call cost)
letus@say-u.pt