There is often a shared fear of failure between franchisors and franchisee. Franchisors may feel skeptical that their franchisees will not meet their agreed sales numbers, which can make franchisees feel...
Communication Campaigns for Sustainability
While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...
AI technology at the forefront of the market
Artificial intelligence is such a complex and rapidly evolving technology that it can sometimes be hard to imagine the practical applications it can have. Some of the world's most successful brands have been using AI for several years now and are reaping the rewards in...
Memes for brand communication
Memes have become a ubiquitous part of Internet culture. Especially for the younger generation, it has basically become a second language. This leads us to the question: can companies use memes for brand communication? The answer is yes! The famous...
Public Relations and Social Experiences
Human nature is meant to be curious. This principle set the stage for the following mix of PR and social experiments, which has proven very successful for all parties involved, including the public. ComPTIA, the leading association in the industry...
Curate, research and evaluate social media
Social Media Content An important practical consideration in social media management is that PR professionals don't need to produce all the content. Many organizations are discovering and taking advantage of the culture of collaboration and...
Constant monitoring and analysis
A 'golden rule' in social media is to start by listening. Listening in social media can be done through individual subscriptions and regular visits to various platforms, or by using a specialized social media monitoring app or service. There are...
The organization of social media platforms
In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions. Social Media Codes of Conduct There should be policies and guidelines...
The Rise of the Media
There are a number of fundamental features of the media that are not recent in the history of human communication. But thanks to the rise of social media, they have gained new relevance. Old attributes in new contexts The new philosophy...
Robotic Influence on Media and Public Relations
Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...