The success of exporting B2B (business to business) companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing the relationship...
A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and transformation of interaction, it is up to Communication to create opportunities, ensure trust and enhance the relationship with...
The success of B2B (Business to Business) exporting companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing the relationship...
“Communication can generate a fundamental capital in the relationship between a company/organization and its stakeholders: trust”, say the ESCS-IPL researchers responsible for the InterCom Report B2B – The Way Forward. In an interview with Link To Leaders, Marta...
A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and transformation of interaction, it is up to Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....
The success of exporting B2B companies is intrinsically related to the focus on Communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing relationships with stakeholders,...
The success of exporting B2B companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing relationships with stakeholders,...
What is the secret ingredient in the Unicorn ambition? Carlos Moedas’ dream and ambition in the collective challenge to create a space, in his own words, “where young people (and the less young, I would add) can transform ideas into big business, change the world and...
Taking the opposite route, taking advantage of the skills already acquired as a professional, Marta Gonçalves, SayU's managing partner, contributes with the technical knowledge in the areas of marketing and communication at Médicos no Mundo. “I provide advice to the board in matters...
The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...
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