What is the secret ingredient in the Unicorn ambition? Carlos Moedas’ dream and ambition in the collective challenge to create a space, in his own words, “where young people (and the less young, I would add) can transform ideas into big business, change the world and...
Taking the opposite route, taking advantage of the skills already acquired as a professional, Marta Gonçalves, SayU's managing partner, contributes with the technical knowledge in the areas of marketing and communication at Médicos no Mundo. “I provide advice to the board in matters...
The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...
In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains, which support many of the big brands with which we are used to living daily as final consumers and which are totally...
The impact of a pandemic, which few or none had anticipated, posed enormous challenges to companies and created a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs are not immune to the current state of...
A pioneering study of B2B Communication trends in global markets reveals the strategic role of the bet on Communication for companies with a focus on B2B and exports. Adapting to the new national and international scenario involves rethinking and reorganizing the contribution of...
The relevance of communication for the competitiveness of companies in the transformative context imposed by the Covid-19 pandemic is analyzed by the authors of this article. And the conclusion points to the need for communication to be seen as a strategic priority. O...
In the face of challenges that threatened the survival of companies in this pandemic context, the priority was to ensure the sustainability of the operation, guarantee jobs, respond to commitments with suppliers and partners and adapt to the new ...
The SARS-CoV-2 pandemic was felt, with an extraordinarily strong impact, in the usual conduct of the business of companies present in the Tourism sector. Affected by the global pandemic crisis, demand declined noticeably, with the arrival of tourists to ...
In a context of particular relevance for exporting B2B companies (“Businessto-Business”) for economic growth, given the goals of Portuguese exports to reach 50% of GDP in 2027, it is important to understand how these companies look at how .. .
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