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Study reveals strategic role of communication

Study reveals strategic role of communication

The success of exporting B2B (business to business) companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing the relationship...

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THE STRATEGIC ROLE OF COMMUNICATION FOR EXPORTING COMPANIES

THE STRATEGIC ROLE OF COMMUNICATION FOR EXPORTING COMPANIES

The success of B2B (Business to Business) exporting companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing the relationship...

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INTERCOMM REPORT B2B: communication takes on strategic importance

INTERCOMM REPORT B2B: communication takes on strategic importance

A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and transformation of interaction, it is up to Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....

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Don't tell me, show me

Don't tell me, show me

What is the secret ingredient in the Unicorn ambition? Carlos Moedas’ dream and ambition in the collective challenge to create a space, in his own words, “where young people (and the less young, I would add) can transform ideas into big business, change the world and...

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VOLUNTEERING OF SKILLS

VOLUNTEERING OF SKILLS

Taking the opposite route, taking advantage of the skills already acquired as a professional, Marta Gonçalves, SayU's managing partner, contributes with the technical knowledge in the areas of marketing and communication at Médicos no Mundo. “I provide advice to the board in matters...

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B2B communication in global markets

B2B communication in global markets

The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...

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