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Don't tell me, show me

Don't tell me, show me

What is the secret ingredient in the Unicorn ambition? Carlos Moedas’ dream and ambition in the collective challenge to create a space, in his own words, “where young people (and the less young, I would add) can transform ideas into big business, change the world and...

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VOLUNTEERING OF SKILLS

VOLUNTEERING OF SKILLS

Taking the opposite route, taking advantage of the skills already acquired as a professional, Marta Gonçalves, SayU's managing partner, contributes with the technical knowledge in the areas of marketing and communication at Médicos no Mundo. “I provide advice to the board in matters...

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B2B communication in global markets

B2B communication in global markets

The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...

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Communication as a priority for B2B companies

Communication as a priority for B2B companies

In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains, which support many of the big brands with which we are used to living daily as final consumers and which are totally...

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The future belongs to the most agile

The future belongs to the most agile

The impact of a pandemic, which few or none had anticipated, posed enormous challenges to companies and created a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs are not immune to the current state of...

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Communication in a global business strategy

Communication in a global business strategy

The relevance of communication for the competitiveness of companies in the transformative context imposed by the Covid-19 pandemic is analyzed by the authors of this article. And the conclusion points to the need for communication to be seen as a strategic priority. O...

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Communication with strategic relevance

Communication with strategic relevance

In the face of challenges that threatened the survival of companies in this pandemic context, the priority was to ensure the sustainability of the operation, guarantee jobs, respond to commitments with suppliers and partners and adapt to the new ...

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Rebuilding relationships through communication

Rebuilding relationships through communication

The SARS-CoV-2 pandemic was felt, with an extraordinarily strong impact, in the usual conduct of the business of companies present in the Tourism sector. Affected by the global pandemic crisis, demand declined noticeably, with the arrival of tourists to ...

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Communication as dialogue and negotiation

Communication as dialogue and negotiation

In a context of particular relevance for exporting B2B companies (“Businessto-Business”) for economic growth, given the goals of Portuguese exports to reach 50% of GDP in 2027, it is important to understand how these companies look at how .. .

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