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Opportunity Marketing by Marta Gonçalves

Opportunity Marketing by Marta Gonçalves

Opportunity Marketing It is not new that the interaction between brands and consumers has undergone significant changes over the past few years. The main reason for these changes to happen has to do with the use of new technologies and with the ...

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The need to assert a position by Marta Gonçalves

The need to assert a position by Marta Gonçalves

The need to assert a position Today, brands are faced with a complex dilemma: affirming a strong position in relation to sensitive matters, at the risk of losing part of their audience or, alternatively, avoid taking specific positions, no ...

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Good Information in the Age of Fake News

Good Information in the Age of Fake News

Fake News era Information is now seen as an absolute value. We seek to know who and what surrounds us and make our own experiences and opinions known, in a permanent sharing that influences the reality of the media, the interaction between ...

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How to Inform in the Age of Disinformation?

How to Inform in the Age of Disinformation?

How to Inform in the Age of Disinformation? We live in an era when the danger of disinformation has become unavoidable. Television and, at a later stage, social networks, completely changed the way we communicate today and gave rise to the reality today so many ...

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Deep Knowledge of the Reality of What We Communicate

Deep Knowledge of the Reality of What We Communicate

The Deep Knowledge of the Reality of What We Communicate The current media landscape is characterized by a speed never seen before. The media news cycles are increasingly shorter, but, at the same time, much more intense and destructive than in the ...

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Make a difference without losing identity

Make a difference without losing identity

Making a difference without losing identity The identity of a brand, regardless of the area in which it operates, is one of its main assets. There may be different ways of characterizing and evaluating it, but it is consensual to affirm that the identity of a brand must be ...

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Valuing the particular and authenticity

Valuing the particular and authenticity

Valuing the particular and authenticity The current communication landscape poses enormous challenges for public relations professionals. What is the correct strategy in order to affirm and enhance the media presence of our brand in the media? The appreciation of ...

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A more sophisticated marketing

A more sophisticated marketing

The role of marketing has been changing rapidly in recent years, as consumer spending habits change dramatically. Even companies with a history of reference recognize the importance of marketing when it comes to gaining credibility ...

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Rethinking the role of the Strategy

Rethinking the role of the Strategy

Long-term planning seems like an idea that has lost its meaning, but ensuring a good strategy is more important than ever. What does that mean when the time comes to think about the communication to implement in 2019? At the start of a new year and with Say U ...

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