Franchises depend on trust. Like any business relationship they require open and honest communication and a good franchise relationship is a valuable business asset to be nurtured and developed. By providing consistent, quality communication and support in...
Similar to the way a corporate brand works (which provides a value proposition to customers by defining a particular offering in the marketplace), an employer brand includes the perception of your company as an employer, also describing the promise, or value proposition...
"Sustainability communication" cannot be defined without addressing the main objective of communication in a business context: profit. How can professionals in the field simultaneously achieve profitability and sustainability for their...
In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is any system capable of...
The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being,...
The employer branding tool is adopted by most successful businesses, in the sense that it contributes to their growth and prominence within their industry. Companies use this type of tool because the competitiveness they face forces them to...
How have the leading startups in the market managed to achieve success? Issues such as innovation, identifying trends and responding to new needs are key factors in their success. Find out about an effective strategy for communicating what they do...
A startup is a business based on originality - it involves innovating in an industry as well as offering something that has not yet been created - and it is also a company that develops a unique service or product with the principle of being irresistible...
Public relations (PR) plays a crucial role for technology companies, particularly as it supports the search for prominence and differentiation from other companies in the same industry. The role of PR is to be able to effectively reflect...
Globalization and online commerce have contributed to the recent increase in international trade. What was once only possible for large companies is now accessible to SMEs and entrepreneurs. Products and services can more easily acquire a...
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