Similar to the way a corporate brand works (which provides a value proposition to customers by defining a particular offering in the marketplace), an employer brand includes the perception of your company as an employer, also describing the promise, or value proposition...
Although it depends on the communication channel selected, how it is being used and other factors to consider, personalised communication generally means approaching a content or customer interaction and making it more useful, targeted...
"Sustainability communication" cannot be defined without addressing the main objective of communication in a business context: profit. How can professionals in the field simultaneously achieve profitability and sustainability for their...
Artificial intelligence (AI) enables marketers to gain timely insights into the preferences and behavior of their customers and provides information on all dimensions related to how they consume products and...
Among many interesting findings, Nielsen's annual Global Marketing 2022 report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has undergone a...
In the B2B sector, the primary role of your brand is to satisfy their professional needs. However, sometimes you also have to empower your customers to succeed. Represent them on your behalf, and give them the tools to network and become...
Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the structure of the web is accelerating rapidly, making the process even more challenging. Metadata and Intelligence...
When a company or organization is entering a new market, or launching new services or products, it needs to implement a PR plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is one of the most difficult things to achieve in today's business world, so the following five tips for creating a PR plan may be important.
For any Public Relations division to function properly, its functions must be clarified within the organization. Fortunately, it is possible to clarify them, with a focus on the basic functions of a Public Relations professional.
All stories are not equal, and companies and brands have more stories to tell than they realize. The challenge lies in making them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....
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