Among many interesting results, the 2022 annual Nielsen Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has gone through a...
Communication on sustainability Companies are the engine of wealth creation and play a vital role in building a healthy and prosperous society that requires a more balanced focus on long-term sustainable development. At a time when...
Digital destiny The last year has dramatically accelerated the “digital destiny” of communication marketers. Now, a number of trends promise to expand organizational responsibility and set new demands on everyone involved in the process...
Start-up can be defined as an innovative company at an early stage, with great growth potential. Start-up conveys the idea of rapid evolution and high growth at an early stage of the business, that is, a vision that is transformed into the creation of a model...
Reinventing Communication appears to be a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will necessarily have to be different as well. It is important to know the trends and technologies designed to reach and involve...
MKT&COMM The dynamics of management, marketing and communication and public relations intermingle, and often overlap, in the current uncertainty of the economy and the future of work. However, there is one thing that seems certain: the Purpose of a...
Public Relations Portugal The current situation has highlighted the need and importance for companies to build and manage relationships with their stakeholders. Communication thus emerges as a function with growing importance, now assuming a position...
COMM2B In this last year, among the capacities and competences increased by SayU Consulting, the deepening of specialization in Business To Business Communication (B2B) stands out, through the project “Business-to-Business: Beyond Business Communication (B2B-BBC)”, what...
In the context of a wide environment of uncertainty, organizations need to adapt. It is expected that there will be more and more threats with an impact on reputation and trust in the medium term. It is crucial to address this problem with an increased ability to communicate...
Strategic function of communication The current situation has highlighted the need and importance for companies to build and manage relationships with the different partners in the value chain. Communication, understood as having a comprehensive strategic function, allows ...
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