Clipping is an expression of the English language that defines the process of selecting News em newspapers, magazines, sites and other media. usually printed, to result in a collection of subjects of interest to a particular organization. You can also develop this type of work on social networks, blogs, digital newspapers, radio and television. For this, there are numerous tools that contribute to the agility of work.
Clipping is a continuous process of monitoring, analyzing and filing mentions made in the medium to a particular brand, company or other names and expressions used in a communication campaign and is also an activity known as “news monitoring” or “media monitoring” medium).
Service clipping is often hired by companies that have a presence in the medium, either by the popularity of the brand, the role it plays in society or the active work in medium carried out by internal press and press offices of the companies or outsourced in the agency model.
Whatever the nature of the brand being monitored, the work of clipping it is almost always done by companies specialized in this activity or, in a more simplified way, by the press offices themselves, being a process developed by each organization.
Be aware of what is spoken and written by journalists, influencers and different stakeholders it is vital for the management of a company. Hence the clipping be an important component in the activity of communication marketing and public relations.
The different types of media and their respective platforms are paramount communication tools in a multidisciplinary strategy supported by complementary approaches. The creation and promotion of journalistic contents and selective approaches to media allows for a dissemination of information to a broad public or the contact with a sector-specific target through specialized media.