Creation and Development of Shareable Content

Highly Shareable Content

Creating and Developing Highly Shareable Content is a marketing technique for creating and distributing content. content valuable, relevant and consistent to attract and acquire a clearly defined audience – with the goal of driving profitable customer action.

The keyword here is “valuable”. It's what changes that definition from one that could describe almost any form of advertising or marketing. We can say that the content is the type that could be part of a content marketing campaign if the audience looks for it and wants to consume it, rather than avoid it.

The same applies to any piece of content marketing you create, depending on whether the recipient has realized and values ​​its value or not. Obviously, the goal is to provide as much value as possible through the strategy marketing content to target audience.

Perhaps the most important thing to remember about content marketing is understanding why content marketing is important to the business. First, we need to understand the four steps of the buying cycle:

  • Awareness. before existing awareness with regard to the brand, a customer may have a need, but not know that there is a solution to meet it.
  • As soon as the customer knows that there is a solution, he will carry out surveys to find out.
  • Consideration. At this point, the customer begins to compare different products from different suppliers.
  • Finally, the customer makes his decision and proceeds with the acquisition.

In the first stage of the sales process, content should focus on the main concerns of the audience. Writing about your challenges and questions allows for involvement. The content at the stage of awareness it should be advice, informative, educational and practical. Reserve the sale for the consideration and purchase phases.

At the consideration stage, the content must offer a hybrid of useful information and marketing. You must educate the recipient about the offer and demonstrate how it meets their needs.

Content marketing plays an important role when a potential customer is close to buying. At this stage, the goal is to focus on selling, continuing to show why it's the best choice and getting Highly Shareable Content.

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