Highly Shareable Content Creation and Development is a marketing technique of creating and distributing content valuable, relevant, and consistent to attract and acquire a clearly defined audience - with the goal of driving profitable customer action.
The key word here is "valuable." That's what changes this definition from one that could describe almost any form of advertising or marketing. We can say that content is the kind that could integrate a content marketing campaign if the audience seeks it out and wants to consume it, rather than avoid it.
The same applies to any piece of content marketing to be created, depending on whether the recipient has realized and values its value or not. Obviously, the goal is to provide as much value as possible through the strategy of content marketing to the target audience.
Perhaps the most important element to retain about content marketing is to understand why content marketing is important for business. First, we need to understand the four stages of the buying cycle:
- Awareness. Before you existed awareness Regarding the brand, a client may have a need, but not know that there is a solution to meet it.
- Once the customer knows that a solution exists, he will conduct research to become informed.
- Consideration. At this point, the customer begins to compare different products among several suppliers.
- Finally, the customer makes his or her decision and moves forward with the purchase.
In the first stage of the sales process, content should focus on the audience's main concerns. Writing about their challenges and questions enables engagement. Content in the awareness should be advice, informative, educational, and practical. Reserve the sale for the consideration and purchase phases.
At the consideration stage, the content should offer a hybrid of useful information and marketing. It should educate the recipient about the offer and demonstrate how it meets their needs.
Content marketing plays an important role when a potential customer is close to buying. At that stage, the goal is to focus on the sale, continuing to show why it is the best choice, and getting Highly Shareable Content.