It is tool used by organizations, as an employer, to present and promote your brand, values and positioning in an attractive and sustained manner. An effective Employer Branding strategy is vital in attracting and retaining the best talent. In an increasingly competitive world, companies adopt employer branding as a way to retain the best employees, to grow and to stand out from the competition. This is a strategy that aims to reinforce the positive points of working in the organization in order to strengthen its image and attract talented people to its staff.
When well executed, it allows employees to see the company as a great option for their career - an opportunity for the development of their productive potential and professional enhancement. In this way, talented candidates compete for available vacancies and employees strive to ensure a place in the company. The result is the construction of high performance teams, a significant increase in productivity and the company's competitive conditions in the market.
Its successful implementation requires planning so that it no longer becomes an initiative that is enthusiastically implemented and abandoned because it did not produce the anticipated effect. The definition of the employer branding strategy is a strategic pillar for the positioning and success of an organization, which requires it to communicate effectively and impartially. A recent statistic shows that 92% of employees would consider changing companies if they received an offer from an organization with an excellent value proposition in terms of employer branding.
Acting as the guaranty of increased notoriety and the creation of messages that display in a clear fashion the vision, values and positioning of a given organization in the market, SayU Consulting gives a voice to the organization’s conscience with marketing communication actions that aim to maintain its reputation.
In partnership with an organization, the SayU creates and disseminates information, executes a corporate strategy and develops messages for a variety of internal and external purposes.