Social Media Strategies

Social Media Strategies

Social Medias

Social network it is a social structure composed of people or organizations, connected by one or more types of relationships, who share information, knowledge, interests and search for common goals. One of the characteristics is its openness, enabling horizontal and non-hierarchical relationships between participants.

The Social Media Strategy has gained increasing importance in modern society and with the various social networks, consumers are in constant contact with brands. Due to this phenomenon, brands in the most diverse business areas realize that traditional marketing techniques are less and less effective and more expensive, as segmentation in "traditional" marketing is much less effective and impact measurement it is not immediate, unlike digital marketing, and especially social media marketing.

These created a way of exploring the relationship dynamics between companies and their customers. Marketing communication on social media is more personal and interactive, but be aware that the tools are increasingly complex and difficult to understand for the common user.

A professional management of marketing in networks requires study and knowledge, and marketing and communication are in diversified, two-way channels, through which brands dialogue with their consumers and vice versa.

Online social networks are a platform for interaction with customers and potential customers, promoting loyalty. They also allow this same interaction to be in real time since companies and their users are connected almost automatically.

In a scenario of communication transformation, the SayU Consulting applies digital and online media tools that enhance interaction with the public in a dynamic, immediate and reciprocal alternative to traditional media.
The solutions provided allow us to create original, directed and continuous content and have the complementary purpose of widening the public you are able to reach and boost client loyalty.


Rua Sampaio e Pina n.º 58, 2nd D
1070 - 250 Lisbon

© 2022 SayU Consulting