Community Management is particularly in an environment where, constantly connected to screens and devices, the concern with engagement and interaction is more and more present.
Often, the notion of disconnect between brands and audiences is related to the lack of a community. An online community allows people to connect with brands, their employees and ambassadors and others stakeholders with similar ideas and needs who are passionate about a particular topic. This gives the audience a sense of belonging, where they can share experiences, resources, and discuss the topics they consider important. It also allows companies and brands to develop much more meaningful relationships with their customers, which can increase interaction and lead to customer loyalty.
Companies that create communities are meeting their customers where they already are - online. They are investing in online communities created for their customers, employees, and fans - as part of a process called online community management.
While this may seem like a new concept, face-to-face communities have been around forever, and online communities began to form naturally with the emergence of the Internet. Online communities as we know them today have their origin in online forums and social networks where a group of people with common interests could communicate.
The most innovative brands have realized how beneficial online communities can be and have begun building their own brand communities, where customers and ambassadors can discuss products and best practices, request help, and share information. As the results of such strategy began to appear, communities began to become more widely popular.
Today, powerful solutions exist to facilitate the creation and management of online communities, allowing you to easily engage your audience throughout the entire lifecycle of your offering. Successful organizations use these communities to create stronger relationships with their customers. Online communities enable companies to take a broad approach to engaging their customers, allowing customers, fans and employees to actively engage and interact.