Corporate Instruments are about how a corporate culture is communicated. An organization's culture can provide considerable strategic advantage in times of change. But what does this culture – objectives, values and practices – and how should it be effectively conveyed so that it is understood and that employees act in accordance with it? It is essential to pay attention not only to the content of communication but also to the way we communicate.
This communication process should make it easier for any internal stakeholder to get in touch with the organization and its constituents. Opening the lines of communication in this way promotes a spirit of openness and acceptance. Whether we are talking about a large company or a startup, this communication practice fills gaps and helps to build receptive and honest relationships between employees.
Some examples of Corporate Instruments they can be a memo sent by management, a general meeting between different departments or even a digital communication platform. Corporate communication can take broad formats, can be formal or informal and involve different numbers and hierarchical levels of employees.
How teams communicate internally is relevant as it contributes to the organization's corporate culture. Finding the right tone, frequency, and method for internal communication is crucial to long-term business success.
External corporate communication is the face a company presents to the outside world. It's important to manage this type of communication because it affects your company's public image. A public mistake can change the way consumers see your product, affecting sales.
Externally, corporate communication does not necessarily mean issuing a formal announcement or press release. In the social media age, organizations are equally able to interact with customers and partners in a casual way. External communications, whether formal or informal, can have an impact on brand image.