É a strategy that aims to respond to new customer needs and expand the current market or even conquer other markets. Communication marketing for product launches is a way to structure the objectives, before, during and after that launch. For a successful product launch, first of all, you need to know who might be interested in the product, what it adds to the market and what problem it solves for potential customers. Then, assess the competition, how the product differs or compares with other current product offerings.
Defining in advance how much you can spend on the plan's priority actions is decisive. A fixed budget can help with financial control. A marketing plan for launching a product will only be successful if you know who you are and how to communicate with your target audience. Thus, it will be possible to choose the ideal means for dissemination, from TV to e-mail marketing. Before putting the plan into practice, it is essential to test the concepts of products and campaigns and even packaging. One campaign concept pre-test you can assess whether the product is pleasing to the public, whether the message conveyed is the correct one and whether credibility and trust are passed on. Like validated concept, it is possible to do a pre-test of communication, evaluating the pieces themselves, be they films or images, and realize that feelings arouse in the public and impact on the purchase and involvement decision. For all these reasons, it is very important to follow the entire marketing plan process for launching a new product on the market. After executing the plan, be aware of the results of each action. Frequently analyzing the evolution facilitates decision making and provides agility to implement any change that becomes necessary.
Implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, the SayU enhances the development of awareness around the brand and the organization.