Promotional Material essentially refers to personalized items that brands can customize and offer to customers and other stakeholders. From clothing to office products to kitchenware, promotional items have become a ubiquitous item in today's marketing context. These products can help create a latent impression over time, familiarizing potential customers with the brand and its offering.
Examples of this type of product are visible in multiple circumstances. At sports or entertainment events, items are given to the public; new employees may receive a kit with branded items so that they can literally "wear the jersey"; sponsors of trade shows and commercial events may give participants products to mark the initiative; prospective students visiting a university campus may receive material with the institution's brand.
There are numerous examples of how organizations can leverage promotional and marketing products. Given the wide range of options available, not to mention the levels of potential customization, there are limitless applications for Promotional Material. Businesses, non-profit organizations, academic institutions, and government agencies can leverage the power of promotional and marketing products, externally and internally.
From an external perspective, organizations can employ promotional products to leverage a variety of potential gains. Current customers and prospects may receive marketing products to boost sales and recommendation. Companies may offer promotional items to celebrate the launch of a new product. Organizations may promote items in an effort to encourage or modify certain behaviors.
From an internal perspective, organizations can leverage Promotional Material to improve the relationship with key stakeholders such as employees, investors or partners. By making Promotional Material available to them as a symbol of appreciation and involvement, organizations can help ensure their long-term contribution.