Media Communication Plan

Media Communication Plan

Media Communication Plan

Communication Plan is the modern art e science to reach a target audience through different channels. Active and permanently updated, it explains how to transmit the correct message on the correct channel and time.

In the case of Media Communication Plan this art and science is applied through media visibility that values ​​an organization, clarifies its point of view and enhances interest in its products or services. The communication plan serves as a guide for communication and sponsorship efforts for the duration of the project.

It is an active document and is updated periodically as the public changes. Explains how to get the right message across, from the right transmitter to the right audience, through the right channel and time. Address the six basic elements to communication: transmitter, message, communication channel, feedback mechanism, receiver / audience and calendar.

O Media Communication Plan is a current diagnosis of communication of a company, pointing out the risks and opportunities and presenting suggestions for improvement at the media level and is based on regularity, consistency and exclusivity. Assuming the tacit dependence between communication and business objectives, these are the vectors that allow an organization to guarantee the brand clear additions of notoriety and reputation.

The different types of media and their respective platforms are paramount communication tools in a multidisciplinary strategy supported by complementary approaches. The creation and promotion of journalistic contents and selective approaches to media allows for a dissemination of information to a broad public or the contact with a sector-specific target through specialized media.

Implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, the SayU enhances the development of awareness around the brand and the organization.


Rua Sampaio e Pina n.º 58, 2nd D
1070 - 250 Lisbon

© 2022 SayU Consulting