Communication Plan is the art e science of reaching a target audience through different channels. Active and constantly updated, it explains how to deliver the right message in the right channel and at the right time.
In the case of Media Communication Plan this art and science applies through media visibility that enhances an organization's value, clarifies its point of view, and increases interest in its products or services. The communication plan serves as a guide for communication and sponsorship efforts for the duration of the project.
It is an active document and is updated periodically as the audience changes. It explains how to deliver the right message, from the right transmitter to the right audience, through the right channel and time. It addresses the six basic elements to communication: transmitter, message, communication channel, feedback mechanism, receiver/public, and timing.
O Media Communication Plan is a current diagnosis of communication of a company, pointing out risks and opportunities and presenting suggestions for improvement at the media level, and is based on regularity, consistency and exclusivity. Assuming the tacit dependence between communication and business objectives, these are the vectors that allow an organization to guarantee clear increases in brand awareness and reputation.
The different types of media and their respective platforms are communication tools par excellence in a multidisciplinary strategy based on complementary approaches. The development and dissemination of journalistic content and selective approaches to the media allow the mass dissemination of information to a wide audience or the contact with a sectorial target through specialized publications.
By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, SayU awareness development around the brand and the organization.