Corporate Publications

Corporate Communication or Corporate Communication is a strategic activity for companies and their management. This includes the supervision of the press officer, the planning, Implementation and conducting the actions of internal communication - which involves the internal public - and any relationship with the external public.

Among these actions, the following stand out: Corporate Publications, essential for the achievement of the objectives of maintaining the company's reputation, as well as ensuring a coherent strategy to involve the interested parties.

As Corporate Publications encompass the care with the corporate image, that is, with the company's brand and those responsible for them have a concern with the relationship between the company and its employees, as well as with society and its interlocutors, in a logic of opinion formation and members of a society, who may or may not assist in preserving the company's image.

In an extremely competitive market it is essential that organizations invest in Corporate Publications in order to maintain the reputation and visibility among its stakeholders. After all, more than just keeping them informed about the main actions and achievements of the organization, these publications help to mobilize them so that the ambitious strategic objectives are achieved.

In this sense, the choice of the most suitable channels for the different audiences of the organization is a function of the communication marketing and so when you think about Corporate Publications, that is, communication channels designed especially for companies to publicize themselves, the challenges are many.

The different types of media and their respective platforms are paramount communication tools in a multidisciplinary strategy supported by complementary approaches. The creation and promotion of journalistic contents and selective approaches to media allows for a dissemination of information to a broad public or the contact with a sector-specific target through specialized media.