Availability and ethics of information

Availability and ethics of information

Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the structure of the web is accelerating rapidly, making the process even more challenging. Metadata and Intelligence...
Constant monitoring and analysis

Constant monitoring and analysis

A 'golden rule' in social media is to start by listening. Listening in social media can be done through individual subscriptions and regular visits to various platforms, or by using an application or specialized service for monitoring these...
What metrics should guide our choices?

What metrics should guide our choices?

In an ideal world, the financial return and the ability of all forms of communication to influence the public would be precisely calculated, and deciding marketing strategy would be simple. In reality, there are multiple, and usually imperfect, processes...
Analysis Factors

Analysis Factors

Whether you have created your own blog on the WordPress platform, or you have used outside vendors to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing...
The Role of ROI

The Role of ROI

The Role of ROI Anything involving an organization's actions must have a measurable ROI - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published...

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