by OUAB | Jul 7, 2020 | #What we Communicate
Consumption remains higher in this New Normal Promotional pressure grows again Baskets are now more varied and competitive and choice of channels is more focused Search for moments of socialization "indoors" Consumers more ready to adopt changes...
by mink | Dec 19, 2019 | #What we Communicate
Nielsen Growth Reporter: Europe experiences a context of declining volume sales In contrast, volume drives BGC growth in the domestic market Total growth in Portugal is the highest in Western Europe Lisbon, December 2019 - Consumption in...
by mink | Nov 5, 2019 | #What we Communicate
Nielsen Global Service Present in more than 100 countries, Nielsen provides trusted, personalized information on markets, categories and brands globally. Lisbon, November 2019 - Faced with increasingly connected, demanding and...
by mink | Jun 18, 2019 | #What we Communicate
Confidence Index Portuguese Confidence Index surpasses Europe Volumes recover in FMCG Portugal in the Top 10 for growth in value among 28 European countries The climate remains positive in Portugal. The Portuguese are confident and...
by mink | Apr 17, 2019 | #What we Communicate
Lisbon, April 2019 - Nielsen BASES, the product innovation analysis area, has unveiled its latest “Top 25 Breakthrough Innovations” list. The report highlights product innovations launched on the European market in BGC categories that have been successful in...
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