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3.5 billion in the FMCG Promotional Jungle

3.5 billion in the FMCG Promotional Jungle

by mink | Mar 25, 2019 | #What we Communicate

Lisbon, March 25, 2019 - Nielsen held the presentation "Winning into the Promo Jungle", an initiative with the aim of pointing out some measures through which companies can have a more complete view of the FMCG promotional market...
Volume growth slows, but consumers spend more

Volume growth slows, but consumers spend more

by mink | Mar 18, 2019 | #What we Communicate

More confident consumers Lisbon, March 2019 - According to Nielsen's Growth Reporter study, FMCG recorded a total dynamism of 2.8% in value in the national market over the last year, which proves the good performance seen in all...
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