MarCom: Key or Strategy in Professional Services

MarCom: Key or Strategy in Professional Services

Text by Marta Gonçalves, Managing Partner of SayU Consulting We are living in a time of transformation in the professional services sector, in which the consolidation, for example, of multidisciplinary models - as seen in the legal profession - and the growing focus on innovation and...
Communication Strategies and Challenges for SMEs

Communication Strategies and Challenges for SMEs

Small and medium-sized enterprises (SMEs) play a key role in Portugal's economy. However, the constantly evolving economic and geopolitical landscape presents challenges and opportunities for companies looking to expand their presence and activities in...
Using storytelling to empower a brand

Using storytelling to empower a brand

  Storytelling is one of the most effective methods to bring a brand to life and implement an impactful content approach. By giving the offering provided an identity and capturing and sharing stories around it, we are able to drive the...